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Monster Kickabout Event 2021

A Monster Recap!

Why Sports Direct and Nike created Monster Kickabout

We all know that exercise helps make us happier and healthier. So after months of lockdowns and missed P.E lessons last year, we created the Monster Kickabout to help get kids back into exercise. An incredible 3000 schools signed up, with over a million kids taking to the pitch to join the kickabout!

What we did

Sports Direct and Nike gave away over half a million pounds worth of sports equipment to schools, helping to restock and revamp P.E departments across the country! And the kids who took part not only unleashed their football tekkers on the pitch, but also showed their creativity off it, designing thousands of wavy kits and funky mascots!

How we helped

With bespoke lesson plans, brand new equipment, and a focus on putting the fun into football and exercise, Monster Kickabout provided schools with the platform to inspire kids of all abilities to play football and enjoy exercise. And last but not least, four schools were rewarded for their monster efforts with a once in a lifetime football experience they’ll never forget…

The ultimate pro football experience!

We put on an epic feast of football fun at St George’s Park, with kids finding out what it’s like to be a pro for the day…

The schedule was jam packed with incredible, once in a lifetime football experiences. From behind the scenes access inside St George’s Park’s world class facilities, to training sessions with FA qualified coaches, to football tech and innovation experiments with Nike!

The kids were gifted with fresh kit, England training gear, and some super snazzy neon yellow boots. And there was a special appearance from our official mascot Marley the Monster - a character designed by a very talented (and very imaginative) pupil from Monster Kickabout 2021.

The whole day was a monster success, with the kids who took part enjoying a truly unforgettable experience, and creating memories they’ll cherish forever.

Why sign up
for Monster Kickabout 2022?

We think every school in the country should sign up for the Monster Kickabout, but don’t take our word for it, take it from the teachers who took part this year…

Schools get supplied with loads of equipment and coaching ideas, and Monster Kickabout has also helped these children mentally, dealing the stresses of school and home life.

George Hoy and Emily Webster: St. Marks West Essex Catholic School

Some of the kids at my school might not have played much football before, but they got involved in the event and embraced the fun.

Adam Barnard: Lark Hall Primary School

The reason schools should be signing up is because you’re broadening so many horizons with so many young children.

Joe Martin: Thomas Lord Audley School